About Me

Hi, I'm David,

a devoted family man blessed with a wonderful wife and five amazing children—four of whom are beautiful girls. Being surrounded by women in my daily life has deeply shaped my understanding and passion for female health and wellness. I've witnessed firsthand the unique challenges and pressures that women face, both physically and mentally, and I'm committed to promoting health and empowerment for women at every stage of life.

As a coach, I specialise in helping middle-aged women achieve their goals in body transformation, optimal health and vitality, increased confidence, and overall happiness and success. My approach is holistic, combining nutrition, lifestyle, exercise, psychology, and mindset to create a personalised plan that suits each individual.

With over 20 years of experience in the health and wellness industry, I've worked with a diverse range of clients. Whether it's improving movement quality, reducing pain, achieving dramatic body transformations, or rediscovering self-confidence, I've guided countless women towards achieving their dreams—dreams they once believed were out of reach due to low self-esteem or poor health.

Over the years, I've earned numerous qualifications in positive psychology, nutrition, lifestyle, and exercise coaching. I’ve seen what truly works and what doesn’t, which has allowed me to build a coaching system centred on the most effective and beneficial tools, strategies, and methods. My goal is to help every woman I work with break through barriers, manage emotional states, and become confident, happy individuals who love themselves and their lives.

I also want you to know that life has thrown me more than a few curveballs over the years, and I’ve stumbled along the way—just like you. I’ve been that person trying to juggle everything—being a great dad, husband, and business owner—only to find myself overwhelmed, exhausted, and on a path I didn’t recognise. Long hours and stress led to poor lifestyle choices, like unhealthy eating, sleepless nights, and a lack of energy. I’ve faced painful setbacks, including a divorce and losing my business during COVID. But through it all, I’ve emerged stronger, using the power of positive psychology, NLP, and a transformed lifestyle to overcome obstacles and steer my life in the direction I choose. Now, I’m here to help you do the same.

Let's work together to unlock your full potential and embrace the vibrant, successful life you deserve.